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Exercises to Help You Get Fit for Your Wedding Day, According to Fitness Expert Eugenio Pallisco

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Eugenio Pallisco

Your wedding will be one of the most memorable days of your entire life. Fitness expert Eugenio Pallisco says the memories will last a lifetime in your mind, and you’ll relive all the festivities in photos and videos for years after.

As such, you want to look your best for your wedding day. Many brides- and grooms-to-be will start an exercise routine about six months out from their wedding day. This will give them plenty of time to get in great shape so they can look their best.

Below are some effective exercises to help you get fit for your wedding day.

Core Exercises

Exercises that allow you to target the core of your body are great for preparing for your wedding day. These exercises are focused on the midsection of your body, such as your stomach, lower back, and waist. In addition, they’ll also help to strengthen and sculpt your legs.

Some effective exercises that work on your core include lunges, squats, and planks. The great part about these exercises is you don’t even need to do them in a gym. You can use your own body weight to complete the exercises from the comfort of your own home.

Strength and Cardio

While it’s very important to focus on cardio exercises, it’s also important not to forget about strength training. It’s not about building huge muscles, per se, but rather toning your muscles. Many bridal gowns will show off your upper body — especially in warmer months — so you want to be as toned as possible.

To this end, it’s great to come up with an exercise plan that combines the two. Some exercises that are great at doing so are yoga, dance aerobics, spin classes, and Pilates. The great part about these exercises is that they’re not just effective but also fun.

Push-Ups

There’s a lot to do in the lead-up to your wedding day. It takes a lot of time and effort to plan all the intricate details to ensure it ends up being everything of your dreams — and it all has to be done in addition to your daily work and life routine.

Since time is of the essence, it’s a great idea to do exercises that work out your whole body. Many bodyweight exercises are great at this, particularly push-ups. In addition to the traditional push-up, there are many other variations that you can integrate to isolate certain parts of your body.

Push-ups are great for training your core, but they also help tone your upper and lower body at the same time. This is why it’s one of the most effective exercises to help you get fit for your wedding day.

Resistance Bands

Eugenio Pallisco suggests purchasing inexpensive resistance bands to help you get fit for your wedding day. They can be used anywhere to give you a great workout in a short amount of time, helping to make your workouts more efficient and less time-consuming.

Resistance bands are great for isolating parts of your body and helping you tone “problem areas.” This makes them an extremely versatile exercise tool.

About Eugenio Pallisco

Fitness expert and licensed trainer Eugenio Pallisco works in Dallas, Texas. Since he began working with motivational fitness mentors in high school, Eugenio has devoted a significant amount of time to sculpting and molding his training philosophy, which is centered on improving others. Before starting his private training firm in the fitness industry, he gained more expertise by working one-on-one with gym patrons after beginning as a group fitness teacher.

The Pros of Online Pharmacies

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The Pros of Online Pharmacies

Online pharmacies have gained popularity in recent years as a convenient way to purchase medication. They offer several advantages over traditional brick-and-mortar pharmacies. In this article, we will explore some of the pros of online pharmacies.

  1. Convenience

One of the biggest advantages of online pharmacies is convenience. Patients can order their medication from the comfort of their homes or offices without the need to travel to a physical pharmacy. This is especially helpful for patients with mobility issues, chronic illnesses, or busy schedules. Online pharmacies are open 24/7, which means patients can order their medication at any time of the day or night.

  1. Access to a Wide Range of Medication

Online pharmacies offer access to a wide range of medication, including prescription and over-the-counter (OTC) medication. This is particularly helpful for patients who live in rural or remote areas where access to medication may be limited. Patients can also easily compare prices and select the best option for them. Some online pharmacies also offer medication delivery services, which can be a significant advantage for patients who cannot pick up their medication in person.

  1. Increased Privacy

Online pharmacies like Canadian Pharmacy provide a higher level of privacy compared to traditional pharmacies. Patients can order their medication without the need to interact with a pharmacist or other customers. This can be especially beneficial for patients who feel embarrassed or uncomfortable discussing their medical conditions in public.

  1. Improved Medication Adherence

Online pharmacies can help to improve medication adherence by providing medication reminders and refill notifications. Patients can set reminders for when to take their medication and when to order refills. This can be particularly helpful for patients with chronic illnesses who need to take medication regularly.

  1. Lower Costs

Online pharmacies often offer lower prices compared to traditional brick-and-mortar pharmacies. This is because online pharmacies have lower overhead costs, which allows them to pass on the savings to their customers. Patients can also compare prices and select the best option for them. Some online pharmacies also offer discounts and promotions, which can further reduce the cost of medication.

  1. Access to Professional Advice

Online pharmacies often have licensed pharmacists who can provide professional advice and answer any questions patients may have. Patients can access medication information, dosage instructions, and potential side effects. This can be particularly helpful for patients who may have difficulty accessing a physical pharmacy or are unable to speak with a pharmacist in person.

  1. Easy Access to Medical Records

Online pharmacies often keep records of a patient’s medication history, which can be accessed by the patient or their healthcare provider. This can be helpful in managing chronic illnesses or when switching healthcare providers. Patients can easily access their medication history and share it with their healthcare provider, which can help to ensure that they receive the appropriate treatment.

  1. Time-Saving

Online pharmacies save time for both the patient and the pharmacist. Patients do not have to wait in long queues, and pharmacists can process orders faster without having to deal with customers face-to-face. This allows them to focus more on medication dispensing and quality control.

  1. Availability of Information

Online pharmacies provide patients with detailed information about the medication they are purchasing. This includes information on the side effects, potential interactions, and proper dosage. Patients can also research medication online and read reviews from other patients to make informed decisions.

  1. Improved Access to Healthcare

Online pharmacies can improve access to healthcare for patients who live in remote areas or have limited access to healthcare facilities. Patients can consult with licensed pharmacists online, receive professional advice, and purchase medication without having to leave their homes. This can be particularly helpful for patients with chronic illnesses who need ongoing medication and monitoring.

In conclusion, online pharmacies offer several advantages, including convenience, access to a wide range of medication, increased privacy, improved medication adherence, lower costs, access to professional advice, easy access to medical records, time-saving,

Tech for Pet Lovers: The Best Gadgets for Your Furry Friends

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Tech for Pet Lovers

Pets are an integral part of many families, and it’s no surprise that technology has found its way into the world of pet care. From interactive toys and treat dispensers to wearable devices and smart homes, there are a plethora of gadgets available for pet owners to choose from.

In this article, we’ll take a look at some of the best tech for pet lovers, including products that can help keep your furry friends healthy, happy, and entertained. Whether you have a dog, cat, or something more exotic, there’s a gadget out there for every type of pet.

So read on to discover the best tech for your furry friends.

  • Interactive Toys

One popular type of tech for pets is interactive toys. These are toys that use technology to engage with your pet, such as robotic dogs that respond to commands or laser pointers that move around the room for your cat to chase. These types of toys can provide hours of entertainment for your pet, keeping them active and engaged. Explore the market for the best gadgets with expert reviews on Parkslopedesign.

  • Treat Dispensers

Treat dispensers are another popular type of tech for pets. These devices allow you to dispense treats remotely, either through a smartphone app or a timer. This can be especially useful for pet owners who work long hours or are frequently away from home, as it allows them to make sure their pets are being fed and rewarded even when they’re not there.

  • Wearable Tech

Wearable tech is also becoming more popular for pets. There are a variety of wearable devices available, such as GPS trackers that allow you to locate your pet if they wander off, or activity trackers that monitor your pet’s activity levels and provide insights on their health. These devices can be especially useful for pets who are prone to getting lost or for those who have health issues that require monitoring.

  • Smart Homes

Smart homes are another area where technology is making a big impact in the world of pet care. There are a variety of smart home gadgets available that can help you keep an eye on your pets when you’re not home. For example, smart cameras allow you to check in on your pets remotely, while smart feeders can dispense food and water on a schedule. There are even smart litter boxes that can alert you when it’s time to change the litter. Find out which gadgets are the best from the experts on Creative party blog.

In addition to these gadgets, there are also a variety of apps available that can help you care for your pets. For example, there are apps that provide information on pet-friendly hotels and restaurants, or that help you find a pet-sitter or dog walker when you’re out of town. There are also apps that provide training tips and help you track your pet’s progress.

There are a multitude of tech options available for pet lovers. From interactive toys and treat dispensers to wearable devices and smart homes, there’s a gadget out there for every type of pet.  Stay up-to-date with the latest and greatest gadgets by learning from the experts on ityourstyle.

Conclusion

Whether you’re looking for a way to keep an eye on your pet when you’re not home or want to provide them with some extra stimulation, there is likely a gadget that can help. So, if you’re a pet lover looking to incorporate some tech into your pet care routine, be sure to explore the wide range of options available.

Ilija Jahura Explains Why Increasing the Density of Your Androgen Receptors Can Help You Build Muscle

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Ilija Jahura Build Muscle

Building muscle is just as much about science as it is about commitment. And if you’re having a tough time packing on extra muscle, a dose of some simple science could be what you’re after. Let fitness expert Ilija Jahura guide you through all of the ways your androgen receptors are the key to ensuring the juice is worth the squeeze.

About Androgen Receptors

Androgen receptors react to androgens like testosterone and other hormones. When a receptor’s switch is activated, the process of protein synthesis can start. Protein synthesis is what creates tissue, including muscle tissue.

Androgens are essential for muscle development, but androgen receptors could be even more important. So if you’re noticing someone tends to gain muscle quickly, it’s likely they hit the genetic lottery and produce a healthy amount of androgen receptors.

Why They Matter for Muscles

Hardgainers, or skinnier folk who have a more challenging time putting on muscle, will want to take this information to heart. If you’re a hardgainer, your amount of androgen receptors probably plays a significant role.

And more than that, even if a hardgainer and a bodybuilder were to both take the same performance-enhancing supplement, the bodybuilder would still see better results than the hardgainer.

You could even be blessed with a higher level of anabolic hormones, the hormones that encourage muscle building. But if your receptors can’t handle what the hormones are dishing out, you’ll still have difficulty packing on mass.

How You Can Use Androgen Receptors to Your Advantage

How many androgen receptors you have is predetermined by genetics, but that doesn’t mean you can’t find a few ways to increase their density. A few simple changes to your exercise regimen and diet could be all it takes for your body to produce more receptors and get the muscles you’re after.

There’s been a lot of discussion around the idea of intermittent fasting for weight loss and overall health. But studies are emerging that suggest it could also help increase androgen sensitivity. If you aren’t into the idea of going that long between meals, you will find some good results with caffeine and dietary whey.

Weight training is also an obvious choice. If you have a lighter strength training regimen, consider adding to it or swapping out some cardio to bolster those receptors. Just remember to consult with a medical professional before making any drastic changes to your diet or exercise routines.

Diet and exercise can’t always produce miraculous results; sometimes, it comes down to the hand you’re dealt. But with some basic information about how the game is played, you can twist it to start working for you.

A Glimpse into Fitness Expert Ilija Jahura

As a health consultant and fitness expert, Ilija Jahura spends his time helping his Kelowna clients commit to their diet and exercise goals. With an extensive diet, hypertrophy, and cardiac training background, Ilija utilizes a comprehensive approach with his clients to ensure they’re getting what they need to feel strong, supported, and confident.

Your Complete Guide to Purchasing Online Pet Medication

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Your Complete Guide to Purchasing Online Pet Medication

Caring for pets can be enjoyable but sometimes a bit stressful, especially when you need to see a Vet and purchase medications. This is why most pet owners prefer to buy theirs online because; it offers ease.

However, purchasing pet medication online can be a bit stressful, especially when you are doing it for the first time. There are lots of websites out there that sell pet medications, but one has to be very careful in selecting which website to purchase from; because buying unregulated medications can be detrimental to the health of your pet. You may be at risk of purchasing expired medication, and this may lead to extra unplanned expenses.

Pet medications are essential for the well-being of your pet. And sometimes, getting medications can be for emergency reasons. This is the reason understanding the processes and guidelines for getting the medications for an online purchase is paramount.

Below are important points to note when purchasing medications online.

  • Identify a Trusted Online Pharmacy: This is one of the biggest risks associated with buying medications online. Unfortunately, there are lots of online stores that sell fake pet medications out there. Finding a trusted online store entails ensuring they comply with the laws, especially federal law that regulates the selling of medications. Non-compliance with federal law is one of the signs of a fake website. So avoid those websites.

If you find it difficult to ascertain the safety of a website, you can easily ask your veterinarian

  • Request for Prescription: A trusted online veterinary pharmacy will always require a prescription before selling out any medication. This is to ensure that the medication was prescribed by a vet and that the health of your pet is protected.
  • Always speak with a vet first: Sometimes you think you know your pet so well and you now know what drug is best for them. No, it doesn’t work that way. Drugs have effects on the body of pets. Therefore, it is very important to speak with a vet about the issues the pet is having so that he/she can prescribe the best medication for them. Also, some drugs you think could improve the health condition of your pet may worsen it due to the lack of knowledge of which drug to buy or how to administer it.

Therefore, in every situation, call your vet and have a quick chat before proceeding.

A good online pharmacy that offers quality service and sells original drugs should be easy to navigate. The Canadian Pharmacy is a trusted online pharmacy that offers top services with simple steps involve:

  • Browse Medications: This is where you browse for the type of medication you wish to purchase.
  • Create an account or sign in: This step requires you to log into your existing account or create one if you do not have any.
  • Checkout: This is the point where you checkout, select delivery options, and payment types
  • Send prescription: This is an important step that requires sending a prescription.
  • Delivery: this is the point where your medication gets to you.

Online purchase can be easy if you find a trusted online pharmacy like the Canadian Pharmacy. Therefore, whenever your pet needs anything, you know how to get them to your doorstep with no hassle.

Using New Cars for Rideshares Significantly Reduces the Probability of an Incident, Ziphawk CEO Bhawna Patkar Says

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Ziphawk CEO Bhawna Patkar Says

Older cars come with a host of problems, even when they are in good condition for their age. When using rideshare services, passengers want to be confident that the vehicle is safe and reliable. At Ziphawk, we only put vehicles on the road that are newer than ten years old. Here’s why these strict standards benefit everyone.

Common Safety Problems with Old Cars

Cars that are over a decade old are at higher risk for adverse safety incidents. This is an unnecessary risk for both drivers and riders. Older cars have been through a lot more wear and tear, and the parts are less sturdy than newer ones.

Some common safety issues that older cars have include:

  • Worn-out brakes
  • Suspension damage
  • Leaking fluid
  • Faulty batteries
  • Cracked fuel lines
  • Headlight malfunctions
  • Engine problems
  • Radiator damage

These are just a few of the safety risks that older cars pose to passengers. We would rather not take that chance when providing elite ridesharing services to our riders. Driver safety is also important; older cars are more likely to cause fatalities in the case of an accident.

Newer Car Safety Features

Cars that were manufactured within the last ten years have many safety features that older ones don’t. For example, improved airbag function, seat belt warnings, and computerized brakes all contribute to driver and passenger safety. You are less likely to suffer from severe injury or death in a newer car.

Most newer vehicles also have sturdier parts that function better while the car is driving. With central computer systems, drivers get timely warnings before incidents occur, which reduces the chance of adverse incidents happening on the road.

Car manufacturers factor in statistical data to figure out how to best create car parts and systems. New vehicles take the mistakes of the past and transform them into a foothold for future safety. This is why many people opt for newer vehicles when they have children.

Less Wear and Tear

Over time, parts rust, wear out, crack, and leak. Newer vehicles are less likely to have very high mileage on them, which means they have less wear and tear. With more mileage comes more risk of faulty parts and systems in the vehicle.

When you drive for a ridesharing service, you are already putting strain on your vehicle. Newer vehicles work best for jobs that require a lot of traveling, like ridesharing services.

Your car will last a lot longer if it was manufactured within the last decade. Older cars have a shorter lifespan and can expire more quickly as you drive more miles doing rideshare services.

Ziphawk: Safe, New Vehicles for Ridesharing

At Ziphawk, we inspect every driver’s vehicle before they start driving for our service. We make sure that each vehicle is newer than ten years old to prevent age-related car problems from affecting passengers.

Rider and driver safety is our top priority. If you want to take trips in newer, more comfortable vehicles, choose Ziphawk for your ridesharing needs.

Resolvly LLC’s 5 Tips for Dealing with Financial Stress

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Resolvly LLC

While money can’t buy happiness, a lack of it can undoubtedly harm your mental well-being. To help you regain your peace of mind, Resolvly has composed this list of five proven tips for dealing with financial stress. If you are struggling with debt or other financial stressors, we recommend that you:

  1. Set a Budget (and Follow It)

The first step to overcoming financial stress is to set a budget. Many of the negative emotions you are feeling can be linked to economic instability. Creating a comprehensive budget will eliminate much of your uncertainty and help you better understand your financial standing.

Once you have created a budget, make sure to follow it. If you already have a budget, review it to ensure that it accurately reflects your current expenses and income. Include every non-negotiable cost, including gas, rent, etc.

  1. Start Saving

If possible, work on putting away money in an emergency fund. The exact amount of money you should aim to save will vary depending on your unique financial circumstances. However, it is generally a good idea to have three to six months’ worth of expenses saved for emergencies.

If this seems like too lofty a goal, start small. Begin working to put away $1,000, as this will be enough to cover most “surprise” expenses you will encounter.

  1. Examine Ways to Reduce Expenses

Once you have created a budget, identify any unnecessary recurring expenses. Most people find that they can save money by eating out less or preparing their morning coffee at home. You will likely discover simple cost-saving opportunities in your own life.

While there is no need to completely stop indulging in things you enjoy, be more regimented in your approach. For instance, let’s say you are currently spending $200 per paycheck eating out, and you get paid bi-weekly. To tighten your budget, you could reduce this figure to no more than $100 per paycheck.

  1. Monitor Your Results

As you implement these changes, make sure to track your results. Seeing credit card balances drop and your savings account grow can encourage you to stick to your new budget. Monitoring your results will also help you better understand which changes are working and which are not.

  1. Speak with a Consumer Protection Lawyer

In some circumstances, the tips above may not be enough to reduce your financial stress. This is particularly true if you face a seemingly impossible credit card debt.

Fortunately, our fifth tip can help you overcome this hurdle to financial freedom. If you feel as though you are trapped beneath your mountain of debt, it may be time to speak to a consumer protection lawyer.

Not sure where to find a reputable consumer protection lawyer? That’s where we come in.

At Resolvly, we can connect you with an experienced attorney who will help you assert your rights and put an end to harassment from debt collectors. Contact us today to learn more.

About Resolvly

Resolvly is a Florida Bar-approved lawyer referral service that helps clients nationwide connect

with consumer protection attorneys specializing in debt resolution. Founded in 2015, the Boca Raton-based company has become an industry leader by helping thousands of Americans find the right, legal-based solution to reduce or eliminate their unsecured debt. Resolvly helps with credit card debt, private student loans, business debt, medical bills, and vehicle repossessions.

Important Things to Note Before Opting to Buy Medication Online

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Important Things to Note Before Opting to Buy Medication Online

Thanks to technology, we can find almost everything online these days. Medications and health products are no exceptions. People can now access prescription and OTC medications with just a few clicks. However, caution is highly important if you want to continue enjoying the convenience that buying medications online offers. Below are some of the important things you need to note before buying medications online.

Consult your doctor first

There is a reason why legitimate online pharmacies like Canada Drugs will always ask for valid prescriptions from a licensed physician before they can dispense any medicines to you. Making the right decisions regarding your medications begins with scheduling an appointment with your doctor to get a proper diagnosis of your illness and devising a treatment plan or recommendation.

Buying and using medications without first consulting your doctor will only make your illness worse or give you adverse side effects. The prescription you get from your doctor will guide the pharmacist at the online pharmacy to dispense the right amount of dosage you need and discern how the medications will interact with one another or the side effects you are to expect and how to manage them.

Safety

Your safety as you buy medications online is very important as too many unsuspecting people have fallen victim to bogus online pharmacies. It is recommended that you only go for established retailers and online pharmacies like Canada Drugs that have been verified and licensed by the appropriate regulatory bodies in the country. Some other safety tips that might come in handy as you buy medicines online include;

  • A verified physical and contact address of the pharmacy
  • Detailed information about the medications (list of active ingredients, manufacturing information, and side effects)
  • Low but reasonable prices- if the prices seem too good to be true, it probably is.
  • Location- a trustworthy online pharmacy should be located in the country.

Look out for false claims

In an effort to compete, some bogus online pharmacies make false claims about the quality and efficacy of their products. Steer clear of any online pharmacy that advertises products promising any kind of miraculous cure for specific medical conditions. Also, products with labels like ‘cure-all’ or ‘zero side effects’ are red flags and probably contain ingredients that may be very harmful to you.

Avoid lowering your standards

The fact that you’ve opted for buying your medication online doesn’t mean you have to compromise the standards you’d expect in any regular pharmacy. Online pharmacies should follow all the proper guidelines that have been set for the proper dispensing of drugs to consumers while meeting the standard for customer care.

Conclusion

The convenience created by technology and the Internet has made almost everything accessible from the comforts of our homes. It is now very easy to buy both prescription and over the counter medications online. If you’ve decided to take this route, make sure that you take note of the above safety tips so that you’ll not end up with sub-standard products from bogus online pharmacies.

Volatile Energy Prices Poised to Affect the Move to Clean Energy

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Volatile Energy Prices Poised to Affect the Move to Clean Energy

Gas prices are hitting record highs even as crude oil prices drop. According to data provided by the U.S. Energy Information Administration (EIA), the average gallon of gas in the U.S. hit $4.86 in the first week of June. For context, in May, the average retail price (RP) for regular-grade gasoline averaged $4.44 per gallon.

In the EIA’s most recent short-term energy outlook, the Brent crude oil spot price averaged $113 per barrel in May and is anticipated to drop to $108 per barrel in the latter half of 2022 and decline to $97 per barrel at some point in 2023.

Ultimately future prices of crude oil and retail gasoline are impacted by numerous global factors, including the volatility in Europe and present and future sanctions imposed on Russia. One thing is clear, though, oil inventory levels remain low, and the U.S. is in the throes of an energy crisis.

What effect will this volatile market have on clean energy and climate change goals? It should strengthen America’s resolve to become less reliant on fossil fuels. The focus may be on increased oil production in the short term, but this crisis only underscores the need for renewable energy sources.

However, increasing fossil fuel production appears to be a short-term solution favored by the government to lift the U.S. out of its current energy crisis despite how counterproductive it is to reaching climate change targets.

That’s what Secretary of Energy Jennifer Granholm echoed on March 9, 2022, when speaking at CERAWeek, an annual energy conference in Houston, Texas. She stressed the need to stabilize the market by increasing the short-term energy supply via oil to mitigate the financial impact on American families. The Biden administration has already tapped strategic oil reserves and enacted programs to accelerate America’s move toward renewable energy.

Acknowledging that increased oil production is not a viable long-term solution, Secretary Granholm said, “We’ve also got to reckon with the impact of climate change—and the clean energy transition that isn’t just coming; it’s here—seventy percent of voting Americans support the clean energy transition.”

Renewable energy experts say that we would be in a much better position now if we had taken bolder steps toward becoming less reliant on fossil fuels a decade ago. It is better to be late in pursuing cost-effective alternative solutions than never to try at all. The U.S. cannot pull itself out of its current situation solely by focusing on renewable energy sources, but acting now will help avoid the next crisis.

In March 2022, the associate director of policy and analysis at CU Boulder’s Renewable and Sustainable Energy Institute, Jeffrey Logan, spoke about what the current oil and gas crisis means for the future of renewable energy. Mr. Logan has nearly 30 years of experience in energy policy analysis, low-carbon market development, energy security, and strategic planning.

Logan was straightforward when asked to comment for CU Boulder Today about the emphasis the current oil and gas crisis places on the need for greater access to renewable energy. He said, “The current situation—like every energy crisis we face—tells us that we should have taken stronger action much earlier to lower our reliance on fossil fuels. If we had taken bolder action starting 12 years ago, when the costs of wind and solar fell on par with fossil alternatives, we could have largely insulated ourselves from today’s rising prices and climate-driven disasters.”

Sharing his thoughts about what the U.S. could do to reduce its dependence on volatile oil and gas markets, Logan said, in part, “Most of the clean energy substitutes will take time to roll out, but investment in energy efficiency, electric vehicles, solar and wind energy, longer-duration energy storage and replacing natural gas boilers/furnaces with heat pumps can make cost-effective contributions if pursued vigorously. Solutions are out there.”

Now is the time to prepare for the next global crisis, be it geopolitical or economic, and strengthen our resolve to be energy independent as we strive to meet climate change goals. In the Northeast, companies like Green Development LLC are already making a positive impact and will play an essential role in reaching net-zero emissions by 2050.

Here’s the 3 Best Branding Essentials for New Businesses, According to Corey Shader

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Corey Shader

Branding is a key for any new business. As entrepreneur Corey Shader explains, a solid plan and approach to branding can be the difference between a successful business and a failure.

Branding is how you will make your business stand out from the competition and how you will convey your message to potential customers. If you don’t have a sound plan, a solid approach and a strong commitment to this, it will be very difficult for you to spread the word.

There are many different approaches you can take to branding, and many different components as well. Below are the three best branding essentials that any new business should start with.

Strong and Unique Logo

After you’ve settled on your business name, the most important thing to do is to create a logo for your company. It’s important that this logo is both strong and unique. You want your logo to eventually be synonymous with your business, much in the way that logos for companies such as Pepsi, Google, Visa, FedEx and Nike are.

Your logo should tell a story and resonate with your target customers. It needs to have the right balance of design, color and words — if you’re using any text at all.

When you create your logo, it’s probably best to entrust the design process to an experienced professional. Not all graphic designers specialize in branding. So, make sure that you’re hiring the right person who can add value to your logo creation.

Modern Website

Customers today are bound to look you up online if they’re unfamiliar with you. And even after they’re long-term customers, they may still turn to your website from time to time for information they need.

Your website, in essence, is today’s equivalent of a storefront. It’s the first thing many potential customers will see when they’re introduced to your business. If you have a slow-loading website that looks old — or, worse yet, you don’t have a website at all — customers are likely to look unfavorably toward your business.

An ill-designed website that’s not automatically optimized for all devices — both desktop and mobile — will convey a message that you’re not up with the times. So, make sure that you’re investing the time, money and energy into creating an outstanding modern website.

Custom Packaging

Successful branding will convey a message of professionalism at all stages. One surefire way to look like an amateur today is to use generic packaging.

Your products’ package is an excellent opportunity to continue branding your product. It’s a way to convey a message — through words, pictures, design and colors — that your product is the one that customers should want to purchase.

As Corey Shader explains, custom packaging is one of the most important aspects of branding for new businesses. It shows customers that you pay attention to detail and that you care about how you’re viewed at every step of the customer journey.

So, don’t forget to pay attention to the packages your products are stored, displayed and delivered in.

About Corey Shader

Corey Shader is a self-made entrepreneur, consultant, investor, real estate developer, and founder of several companies, notably Insurance Pipeline. Operating primarily out of Ft. Lauderdale, Corey’s endeavors span across the nation, consulting for start-ups, and sitting on the board of digital media and senior healthcare agencies. As a consultant, Corey helps young businesses develop sales funnels and maximize profitability. Shader takes pride in challenging others to push themselves to be their very best — he believes in constant self-improvement, inspiring others through sharing his own life experiences.