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Why Research is a Key Driver for Amazon

By
George Walpole
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0
Jeff Bezos
Jeff Bezos

Companies like to talk about being on the “cutting edge” with their methodology, but only the successful entities actually put it into practice. Taking a general concept and turning it into tangible dollars is easier said than done. This is where Amazon has been at the forefront of their field, adapting a business model that places research at the top of the agenda.

The company has gone on to amass a staggering $280 billion in assets with CEO and founder Jeff Bezos becoming the wealthiest individual on the planet. What would begin as a modest online bookseller would quickly transition to a behemoth that caters to a myriad of services around the world. From videos and music to delivering home packages and everyday products, this e-commerce concept would spawn into an overarching enterprise that dominates the marketplace.

Amazon is an entity that has not escaped controversy or derision, yet they have understood the need to study the market, integrate new technologies and develop a model that will be attractive to all parties. That incorporates the customer and investor class. Through careful prudence and analytics, they have managed to go beyond the 100 million mark for unique subscribers as of 2018.

Customer research is where Amazon takes their mode of operations to the next level. Bezos has always been a figure who has been obsessed with this subject, wanting his specialists to dig deep into user behaviors. When a project like Amazon Local failed, it wasn’t a matter of cutting the losses and moving on but using surveys and customer feedback to shape how they maneuvered their resources and made investments for future creations.

Narrowing down the data for industry-specific products is where Amazon has developed an edge over the competition. They will breakdown each item in isolation rather than assessing the market in a generic sense. From audiobooks in the thriller section to portable vacuum cleaners and drones for business use, they will utilize their research capabilities with qualitative data that is narrowed down to the absolute minutia of their profile.

Working alongside accountants and monetary specialists in their field, Amazon will undertake a series of financial analytics to better understand how they can maximize their revenue streams. Especially when shipping such a vast array of stock from one location to the customer’s door, they have to assess tariffs, road tolls, staffing costs and the fluctuating price of goods for any given period.

It might not be a pretty part of the business, but Amazon will allocate time and resources to researching the competition. The likes of Google, Microsoft and IBM are comparable on a number of fronts and their expert team members will assess how they do business and whether or not those ventures enjoy cut-through with the community. Some will see this as an intrusive and aggressive stance, but it is simply a means for these giant multimedia enterprises to have their finger on the pulse, tapping into a practice that is well and truly uniform in the 21st century.

A brilliant strategy that allows Amazon to tap into this intellectual property and build a thriving research department is their desire to simply host their website for other sellers to promote their stock. While others were desperate to create their own content and run everything in-house, Amazon would quietly but astutely examine all of the data that dictates consumer movements, product popularity and anything else that the global marketplace would tell them about digital shoppers and their habits.

What defines the success of Amazon can be attributed to a range of factors. Some will put it down to sheer luck or fortunate timing coming out of the Seattle innovation bubble of the mid 1990s, but the evidence would suggest a more methodical approach that leverages research as an essential asset. It is the foundation that allows the brand to aggressively buy out successful start-ups and commercial ventures including IMDb and Twitch.

Why Elon Musk Has Some Reservations With AI Development

By
George Walpole
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0
SpaceX

AI development is a hot topic among engineers and Silicon Valley entrepreneurs. Everyone can benefit from this explosion, seeing manufacturers, communicators, managers and investors take their operation to the next level. With a push to make this technology mainstream and adapt it to their environment, there are others who are less inclined to jump into the trend with abandon.

Of all the famous figures that would likely be on the optimistic end of the AI development spectrum, Elon Musk would be at the top of many people’s list. Yet in 2014, the innovator would discuss AI development as an existential threat to the global community. Rather than extolling the virtues of this field, he would exercise a degree of caution over the subject, arguing that the rate of advancement will outpace the intelligence of the human race.

Musk’s interests with his SpaceX division sees ventures to Mars and out of space high on the agenda. This is the type of exploration through colonization that intrigues the creator. He has hired over 8,000 employees spanning almost two decades to make that project possible, pushing the boundaries and test the limitations for space travel. As a private aerospace engineering firm, SpaceX could be an entity that stands to gain as much as anyone from the development of AI technology.

Government intervention is where Musk believes AI development should be managed. Although he is an advocate for free market innovation, the man with a net worth exceeding $70 billion is of the opinion that a careful and calculated approach under government supervision will afford time for businesses and investors to get a grasp of the technology. There are challenges and conflicts of interest when it comes to private enterprises advising public institutions, especially with different administrations having unique priorities, but the Pretorian native believes this is the best space to rollout these tools.

Another component of AI development that requires further consideration from Musk is the commercialization of the technology. With the likes of Facebook and Google potentially coming in and owning many of these tools, there is a fear that AI won’t truly be democratized for the benefit of everyday communities. This has been an opinion echoed by other professors and engineers who want to ensure that the intelligence is leveraged for organic purposes and not simply for commercial gain.

What would support this cautious approach to AI development is the reactions of other peers and scientific luminaries in the field. The late Stephen Hawking would go as far to say that it could spell the end of the human race. Bill Gates would be less extreme in his pronouncements, admitting that these creations are equal part dangerous and exciting depending on the context.

If humanity can get it right with AI development, then there is an entire world of exciting innovations that will genuinely save lives and forge a path to success. Disease, famine, crime, corruption and other elements that plague society can be combated. This is where figures like Musk will always keep an open mind about the potential that lies with scientific advancement.

It will help to reduce human error, offer round the clock performance, engage repetitive tasks, take health and medicine to new heights and venture to new planets and solar systems that would not be possible without their intervention.

Those benefits should be weighed against the notes of caution from respected figures like Musk. Their knowledge and insight into this domain carries weight, giving them the opportunity to outline where the real risks are and what types of restrictions and checks should be implemented with these programs.

Benefits of Using YouTube for News Junkies

By
Abbey Lowe
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0
Benefits of Using YouTube for News Junkies

The traditional way that communities consume the news could not be more different now than it was in generations past. That time where families would gather around the television set for the 6pm bulletin or wait for the home delivery of the morning paper is consigned to history – for good or bad.

With a modern desire to consume the news that the individual wants to see and a time that they want to see it, YouTube becomes a standout vehicle. Participants have the chance to develop a personalized feed that drops and updates automatically, giving them a one-stop-shop for daily reports, investigative features and debate programs alike.

The good news for those clients that create their own YouTube account is that they can customize their feed to a following that suits their tastes. No longer does the individual have to be bombarded with cross-promotional material or a fight over the television remote at home when there is a conflict of interest.

Condensing the news down to smaller segments is where YouTube becomes a major seller for news junkies. 30-minute and hour long programs can be boiled down to 5, 10 and 15 minute features that focus on a key topic or event. This allows users to maximize their time spent online without missing out on their favorite broadcaster or reporter each day.

Although there are some inconsistencies with news accounts on YouTube, they will be published and made available for stream for everyone at the same time. This is true with Rachel Maddow’s program on MSNBC, Don Lemon on CNN and Sean Hannity on Fox News. As soon as the broadcast is over, some time will be allowed before social media managers and producers send out that content for subscribers online.

There is a great convenience for community members who decide that YouTube is the best domain to consume their news content. Whereas traditional outlets will often limit their exposure on digital channels where television timeslots and unique apps are the only vehicle to watch these broadcasts, this is an opportunity to take the news remote.

Whether it is the desktop, the laptop, the tablet, a handheld smartphone device or airdropped and streamed via the television, there are multiple pathways to viewing this news coverage via the app. For people who are passionate about their news coverage, this gives them more flexibility when they might be switching from home to the office or out on the road.

For viewers who want to take their news consumption on YouTube to the next level, they can pay for a premium subscription service that removes all advertisements from the platform. $12 a month will open up this feature, empowering users to utilize more benefits without having to be interrupted with an influx of ad spots with every video.

What might begin as a journey to crafting a unique news feed can suddenly open new doors for YouTube Music apps, live streaming, downloads, uploads, playlists and more. Relying on traditional news media sources cannot offer those benefits for users.

As the speed of news events evolving with the aid of social media feeds, YouTube allows citizens to get the best of both worlds. There is that social media component where content is commented, shared and integrated, but viewers can still watch these segments uninterrupted to get their reporting at a convenient time and place.

There are challenges involved for media outlets to adapt to this change in behavior, but they have the resources to cater to this interest. Investigative journalism and news debate programs still have their place, but they have to recognize the power and influence brought about by the YouTube platform.

 

Celebrity Financial Advice Worthy of Attention

By
Ellie Hodgson
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0
Financial Advice

Trying to grow a personal investment from a modest base can feel like climbing a mountain. No matter how much effort and experimentation that is put into the struggle, the unsatisfactory end result seems to repeat itself. Where does the quality financial advice actually lie when citizens are looking for an answer?

Clearly celebrities by themselves are far from the answer. Their talent will lie with entertainment creation, allowing their profile and their brand to create multiple streams of wealth. While this gives them a great advantage, that money can quickly disappear if it is not managed correctly.

Of course celebrities love to talk a good game and exude a sense of self-confidence, but their bank account does indicate that talent and financial management go hand-in-hand. The question is whether or not individuals are willing to take stock and assess their trajectory in an objective manner, tapping into a number of case studies that will be applicable to real world scenarios outside of the entertainment bubble.

Ownership and control is where celebrities have really turned the table in the field of financial advice. For personalities who often have to collaborate with others and follow a script with a creative endeavor, it is a real departure to break out of that dynamic and own a brand or a piece of real estate. Achieving financial independence will be a harder road for some over others, but the continued practice of renting goods and services to relying on outside intervention will create barriers to growth.

It might seem counterintuitive for celebrities to advocate for prudence given their high profile and desire for the spotlight, but it is a method that really works for financial advice. Rather than throwing every expense at the credit card to be paid off at a later date, this accumulation of ‘wealth’ will only end up acting as debt when the bill is finally due. By avoiding the trappings of luxury and investing in goods and services that have long-term value, the future financial prospects will be brighter.

Marie Kondo’s series on Netflix would be eye-opening for many viewers with her philosophy translating directly to the domain of financial advice. Her approach is to remove clutter from domestic spaces in order to optimize and leverage the location. While that is beneficial to hear, it is a principle that works just as well for the bank account. What are those subscriptions that never get used? What are those transactions that offer no great value or return? Starting to cut out those payments is the beginning of the process.

A common challenge that celebrities face when receiving financial advice is not to react suddenly to a new trend that has media attention. Although there are cases with social media apps, cryptocurrencies and sports ventures that do receive a large dividend once they have gone mainstream, it is the calculation of the market with savvy advisors where the real gains are found.

Financial literacy is a major component that high profile figures will highlight. Of course musicians and actors are labeled as somewhat simple in this domain, but that would be a misconception with the likes of Beyonce Knowles, P Diddy, Dwayne Johnson, George Clooney and Jerry Seinfeld all utilizing their acumen to study the market and make strategic decisions that impact their bottom line. It is not a means of superiority over other individuals rather than having the humility to be educated on the subject.

For every successful case study that links the industry of financial advice with celebrities, there is the case of Bernie Madoff where entire fortunes were lost due to fraud and mismanagement. Those cautionary tales are a sign that anyone with any amount of money can lose it all, so a careful and studied approach to money is where investment strategy really pays off for the long-term.

Best Websites for Blogger and Youtuber

By
Jeremy Denman
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0

If you are a blogger or a youtubere and you face so many issuse during creating your content for blogger or youtuber then in this post i will explain 3 bets websites which will help you to grow faster and that makes your life smoother.

In youtube you can grow faster by just increasing your suscriberes and you need video engagment for that so the first one is the website where you just made images and gain suscribers faster.

1.Canva

If you are a youtubere and want to gain more views then you need more engagiing thumbnail. I think you know about thumbnail if don’t know then a short description about thumbnail. Thumbnail is the front page f a video, i mean when your video appears in youtube search then the user see the image.

if you create a eye catching thumbnail then the user will force to click that video and you get views as well as suscriber. Main thing is it works only if you create a great cotent.

Now if you are a blogger then you think what benefit i got if i use this tool as compare to youtube you get more benefit because you use text on your post. According to google algorithm if you use only text on your post then the readers fee bore to read that so you need to add more in between paragraphs.

Canva is a tool whre you can create any size or infographics of image and the best part is it gives you all service for free. You can create graphs and infographics in between paragraphs which decrease your bounce rate and you promote by google because your post is engaging.

2.Trends Google

If you are really dedicated to grow on youtube or blogging then you need to post contents regarding latest trends. Google trend is googles own tool which help you to search trending topics it might be for a month or a prticualr time.

Google trends collects data what are the users search on different google platforms and they give you a intereface where you see a graph of search. Using this website you can check in which country users are searching more for that keyword.

As a example if you search whatsapp then google will check what is the ratio of search in different and it give you a graph.

Using trend you search a keyword which will change your life as a youtuber or blogger.

Roy Choi’s Inspiring Career Creating LA Korean Cuisine

By
Paul Mathias
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0
Roy Choi

World famous chef Roy Choi would make his name combining Korean and LA fusion food, taking his creations to the streets with his iconic truck Kogi. The veteran entrepreneur might have been considered something of an overnight success when he broke out with this concept in the mid 2000s, but the journey to reach this point of stardom was a long time in the making.

Choi was born in 1970 with North Korean mother Jai Nam Choi and South Korean father Soo Myung Choi. The family would decide to immigrate to the United States in 1972 when Choi was at a tender age, raising their son in Southern California. His parents would sew the seed for his future career, establishing a Korean restaurant titled Silver Garden in Anaheim, California.

Roy Choi’s teenage years would be a struggle however, finding himself in trouble with his school grades and failing to find a path forward with his drug use. This is where he would be sent to Southern California Military Academy at just 15, creating a sense of structure and discipline that would be the bedrock for his success in the culinary world.

The Beverly Hilton is where the chef started to establish some connections. He worked for Hilton Hotels in 2001 where he linked up with his future business partner Mark Manguera. Their shared passion for combining Korean and Mexican flavors would spawn Kogi, a food truck business that was inspired by the subculture that developed out of the LA region of Venice.

Roy Choi would go on to make his name through a series of dishes that would make the brand known across Los Angeles and the world. This would feature Korean meatballs on a stick that made for easy eating. Then there are the more exquisite dishes like the Kogi Vinaigrette, the Lemongrass Puree, Salsa Verde and Kimchi Quesadilla.

Roy Choi would go on to link up with famous chefs David Chang and Wolfgang Puck, fusing unique elements for fresh dishes that really stood out from the crowd. While many of his peers would perfect one category of cuisine, Choi was focused on infusing different flavors for dishes that were just as good on the street as they were in restaurants.

That approach from Roy Choi would capture the attention of actor and filmmaker Jon Favreau. The 2014 film Chef would be based on his life’s events, breaking out of the conventional hospitality career to create a startup through his own truck business. Choi and Favreau would continue that relationship with the pair going on to star in the Netflix series The Chef Show.

The program would allow Favreau to push his own culinary boundaries under the guidance of Choi. It would also allow many high-end celebrities to get in on the food game. Top guests would include Puk and Chang alongside Seth Rogen, Bill Burr, Robert Downey Jr., Robert Rodriguez, Aaron Franklin, Kevin Feige and Gwyneth Paltrow.

With Roy Choi establishing himself as one of the great LA entrepreneurs of the food industry, he would return to his roots by investing in a number of restaurants across the city. Chego! would showcase his love affair with rice bowls, Pot would be centered in the heart of Koreatown, A-Frame would be home to a range of unique Hawaiian dishes while Sunny Spot allowed the chef to experiment with Caribbean food.

The late and great Anthony Bourdain argued that Roy Choi was the original mastermind behind the food-truck concept, taking it from a cheap and basic genre of the culinary industry to a prized possession that could cater to anyone at anytime.

3 Best Daily use Webites for Every User

By
Jeremy Denman
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0
visit this webiste once

When you wake up in the morning you just check your smartphone and browse some website which is useful for your daily life, it may be for entertainment or news site. I know after wake up in the morning you definitely check between theses websites Youtube, Facebook, and Twitter.

If you also looking for some websites which will simplify your daily life work then read the full post 3 Best Daily use Webites for Every User.

1.Grammerly

grammerly

Grammarly is a golden tool that makes your grammar mistake correct. I mean if you make more spelling mistakes or small grammatical mistakes during your work or college education then this is the best website for you.

Grammarly is a tool base website that is designed to identify grammatical errors and spelling errors. Now you think I make more mistakes in spelling then this website will help me, the answer is yes.

After writing a line Grammarly checks is your grammar and spelling are correct in the line then it doesn’t give any error otherwise you get an underline on that word which have some Grammatical or spelling mistake.

As an example, you write a passage where Punctuation and spelling error is available then you get two error the first error underlines with yellow line and second with red.

Grammarly is available in both paid and free versions. If you want to correct your grammatical mistakes 100% then purchase the premium plan of Grammarly otherwise run with free.

You can customize your English level in Beginner or advance which will help you to rectify your English. If you are a writer and use chrome to write your content then Grammarly has its own chrome extension for free.

2.PdfDrive

pdfdrive

If you read online books or ebooks then you must be a student or an online book reader then you love this website. The specialty of this website is you can download the latest release books in pdf format.

I am in the digital marketing field so I download books from pdf dive and its books are amazing. It catches the latest release books in pdf and available for free. Now you think I need to pay for download, no you can use this website for free and all books available on this site are fully free. You get lots of categories for book download and all are available for free. If you want update from this site then you ad your mail list which will update you when new book comes.

How The Athletic Became a Commercial Success

By
Laura Carmody
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0
Alex Mather and Adam Hansmann
Adam Hansmann (left) and Alex Mather (right), co-founders of The Athletic. Photo: Steph Gray, The Athletic

The field of sports journalism has become as competitive as ever in the 21st century.

With print media outlets vying for premium user space and the interest of the commercial dollar, The Athletic has developed into one of the most successful enterprises.

Did this explosion to a $300 million net worth and 100,000 subscribers happen overnight? Far from it.

Owners Alex Mather and Adam Hansmann have been based out of their central headquarters in San Francisco, constructing a business framework that continues to produce outstanding results.

The Athletic covers a wide range of sports and major leagues that caters to the interests of the masses. This will incorporate the NFL, NBA, NHL, MLS, motor sports, golf, the English Premier League, European soccer and beyond. While major broadsheets have hired a handful of specialists covering the sports beat for their paper or website, this is a brand that has a specialist covering every single team for every single league, with sometimes multiple journalists working the same beat. That model produces the most comprehensive of coverage that cannot be matched through other outlets.

Fluctuations in the economy should not be a barrier to commercial success with The Athletic. This is the fresh approach that continues to outlay 30 and 60-day free trials for those that want to dip their toes into the service. Once shoppers see the value for themselves, they are able to sign up for as little as $10 a month or $60 a year, cashing in on quality sports coverage that is condensed into a single location.

Consumers want to be able to sign up to a platform that is easy to use and cuts out the complication. Although this can be a struggle for certain subscription services, it is not the situation with The Athletic via their app integration and online dashboard. Individuals are able to identify their favorite sports team and sports league, creating a customized interface that caters to the client. If this was not enough of a selling point, this is an ad-free service that cuts out the commercials from the digital feed, banking on the revenue from their loyal customer base rather than online advertisements.

Modern businesses in the sports writing industry have to understand that the audio medium remains one of the most effective tools available. This is where The Athletic has adapted to the landscape, offering a vast array of generic and targeted podcasts for the benefit of the subscriber. Sports leagues and sports teams are covered in depth with the writers actually transitioning from the keyboard to the microphone to expand on their coverage. As of 2019, 32% of Americans have downloaded a podcast at least once a month, indicating how essential this platform is for the sports industry.

The United States might very well be the central sports hub around the planet, but there is overseas success to be found with The Athletic. Their recent push into the UK and Europe has been a clever ploy to capitalize on these markets, adapting the same business model to consumers who have to deal with rising content prices and traditional commercial broadsheets. By sweeping up much of the writing talent with the English Premier League and European soccer, they have managed to repeat their domestic success with an aggressive push across the pond.

Businesses in the sports writing field have been looking on in envy at the success of The Athletic, but the smart operators should take note of the key lessons that are evident for all to see. It is a brand that is easy to consume, adaptable and catering to everyone with a sports affiliation.

Challenges For Independent Media in a Changing Landscape

By
Abbey Lowe
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0
Challenges For Independent Media in a Changing Landscape

There is a healthy dose of liberation for those that want to establish a career with independent media sources. Whether this takes the form with a website, a blog, a video channel, a podcast, a newspaper or another mode of reporting and commenting, digital technology is making this possible.

It is enticing to work in an environment that doesn’t have commercial strings attached, but it is also a space that carries plenty of challenges along the way. Finding that voice, building that audience and breaking news that matters becomes a struggle without the foundation that traditional media empires enjoy.

Ultimately independent media is swimming against the tide when it comes to the financial muscle on show with the regular heavyweights. Advertisers continue to flood the bank accounts of the big hitters in town, giving them the capital to invest in their programming and the exposure that those shows generate.

In this setting they have the ability to monetize their content, even when they don’t quite hit their viewer metrics for a broadcast window. That is the type of insurance that independent creators cannot match and struggle to make sustainable from one quarter to the next.

A lack of brand awareness plays a role with independent media entities that struggle to earn that essential consumer cut-through. CNN, NBC, MSNBC, Fox News, ABC and CBS have all established an audience over years and decades. Thanks to a multimedia empire that supports other programming outside of their news division, outlets that try and go it alone don’t have that recognition from the outside world.

Poor brand awareness will have a negative knock-on effect for the type of access that is granted to independent media sources. At the top-end of town, this will create barriers for presidential press briefings and red carpet events to confidential sources coming forward. Although some whistleblowers will actually see their independence as a benefit given the lack of a conflict of interest commercially, their low profile might keep doors closed that could otherwise be opened by notoriety.

Algorithms on social media and search engines don’t help the cause when it comes to independent media exposure. Everyone from the Young Turks on the left to Infowars on the right have struggled when it comes to the nature of personal feeds, placing NBC and Fox News content ahead of their space for users that have similar tastes and interests. Although they might deserve that extra exposure on merit, the lack of brand awareness or financial backing does act as a barrier when it comes to a preference for recommended content.

If these challenges were not enough to deal with, there have been examples where independent media outlets have been the subject of an aggressive buy-out from a larger entity. Fearful about the coverage that they receive and without that editorial control, the best way to leverage financial muscle is to purchase a newspaper, a hosting provider or something as small as a blog to close off that avenue entirely.

Fortunately there is light at the end of the tunnel with independent media outlets hoping to build a sustainable model moving forward. The expansion of digital technology and social media connections ensures that accounts can be affordably designed and broadcast without interference or interruption. Crowd funding initiatives are breaking down those conventional barriers, helping to monetize projects on a consistent basis.

So long as they do not breach the terms and conditions of website hosts and social profiles, they are free to innovate and explore in the media landscape. They are also free to express opinions and hold power to account without fear of favor, giving them the liberation to push boundaries and engage communities that have an appetite for their approach to news coverage.

How Athletes Can Create Long-Term Wealth

By
Ellie Hodgson
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0
How Athletes Can Create Long-Term Wealth

The very best scenario for athletes is that they manage to forge a career that lasts between 10-15 years at the top. There are always outliers like Tiger Woods, Tom Brady and LeBron James who push the envelope and enjoy longevity in their second or third decade, but the majority of other professionals experience a far shorter shelf life at the elite level.

This is the reality of sacrificing the body and removing all other distractions on course to becoming a legend in the game. What this does present is a series of challenges for those figures who suddenly find themselves out of work and anxious about the future. That fame and adulation can quickly disappear once the spotlight turns to the next player and the next season.

In order to have financial security and to start a new career path once the boots are hung up, it is important to take note of long-term wealth opportunities. Some of these strategies are just the application of commonsense, but there are other investment decisions that will separate a modest return from an ongoing revenue stream.

The nature and quality of financial advice is half of the battle with athletes in the modern era. Given the intervention of agents, third parties, sponsors, affiliates team members and those aligned with an entourage, it can be hard to ascertain what maneuvers make sense and which should be avoided at all costs. Deciding who feeds the advice and judging their success with this information is critical.

Education is a major component that is underutilized with athletes. Although they are not expected to be experts in this domain given their commitments elsewhere, having a general understanding about risks and opportunities with financial investments is in and of itself an investment. It is the type of intellectual property that allows sportsmen and women the chance to assess new details and take action against financial threats.

Aligning athletes with commercial ventures that they are passionate about is where long-term viability comes into the picture. This can be a new app design, appearing on the speaking circuit, starting a fitness and rehabilitation program, working in construction and development or becoming the face for a community non-profit. If the decision is viewed transparently as nothing more than a vehicle to drive profit and make a quick buck, it will fail to sustain itself.

Investing in property is one of the best maneuvers that athletes can tap into to provide them with stability and insurance in the market. Real estate remains one of the safest bets that any participant can make, whether they are male or female, based in the US or overseas, or happen to be in the game for a long time or see their time in the spotlight cut short due to health or competition. Valuations will remain healthy and there is scope to sell or rent out a location to generate more income.

Whatever decision that athletes take during their career or when they decide to retire, they need to have a diverse portfolio. The old adage of putting all of the eggs into one basket carries significant risk, so a mixture of these projects will ensure a level of security. The top operators across the NFL, NHL, NBA, MLS, golf and motorsport all embrace a diverse approach when it comes to their finances.

Of course there is a litany of other choices that athletes can make to secure their financial future moving forward. Consulting with a trusted accountant will give them the scope to leverage tax incentives and to work with mutual funds among other opportunities. Emerging sports talents like Patrick Mahomes in the NFL, Zion Williamson in the NBA and Kylian Mbappe in European soccer will have no shortage of phone calls and tap ups from outside interests trying to get their slice of the pie, but if they adhere to sound advice, then they have the potential to enjoy long-term wealth opportunities.

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